Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and i...
Data di rilascio : 2015-08-17 Genere:Affari e finanze personali 3,99 €
Betty Halbreich is a true original. Now in her eighties, she has spent nearly forty years at the luxury store Bergdorf Goodman, working with socialites, stars and ordinary women. She has led many to appreciate their real selves through clothes, frank advice and her unique brand of wisdom; she is trusted by the most discriminating persons - including Hollywood's top stylists - to tell them what looks best. But her own transformation from cosseted girl to fearless truth-teller is the greatest make...
Data di rilascio : 2014-09-04 Genere:Affari e finanze personali 3,99 €
Manuale di revenue e tecniche di marketing turistico.
Data di rilascio : 2014-07-10 3,99 €