50 de mest populära böckerna i Sverige●Marknadsföring och försäljning

'A classic' - Simon Kuper, Financial Times 'Brilliant' - James O'Brien, author of How to be Right The five laws that confirm our worst fears: stupid people can and do rule the world. Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local pub. This is the immensely powerful force of hu...

Releasedatum: 2019-10-24 99,00 kr

A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.  Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone use...

Releasedatum: 2021-05-19 25,00 kr

'With The Sell , Fredrik Eklund has created the modern day How to Win Friends and Influence People . If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in rea...

Releasedatum: 2015-04-14 49,00 kr

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growt...

Releasedatum: 2010-03-01 139,00 kr

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.  When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to kn...

Releasedatum: 2013-11-26 209,00 kr

Here’s exactly what this book will show you how to do: How To Charge A Lot More Than You Currently Are… a. The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash b. The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real) c. The Value Flip...so you never get price compared again (that’s a promise) d. The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your produc...

Releasedatum: 2022-02-04 99,00 kr

A New York Times Bestseller From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the...

Releasedatum: 2016-06-07 Genre:Näringsliv och privatekonomi 105,00 kr

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you. Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what? Over the next 48 months, I went from losing money...

Releasedatum: 2020-04-30 105,00 kr

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, ...

Releasedatum: 2014-01-20 279,00 kr

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challe...

Releasedatum: 2011-06-09 Genre:Näringsliv och privatekonomi 49,00 kr

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors mo...

Releasedatum: 2013-03-05 169,00 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLER A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented t...

Releasedatum: 2018-11-13 149,00 kr

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge , Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler ...

Releasedatum: 2015-05-07 115,00 kr

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, somet...

Releasedatum: 2005-01-27 Genre:Näringsliv och privatekonomi 115,00 kr

Hur får du dian säljare att säga rätt saker till kunden? Hur hjälper du dom att öka takten och våga gå på fler avslut? Hur skapar du en inspirerande miljö som får alla att se på arbetet som mer än bara ett jobb? Läs Säljchefens speedbok! Du får massor av konkreta tips som hjälper dig att öka det positiva trycket i säljgruppen.

Releasedatum: 2012-02-05 199,00 kr

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the...

Releasedatum: 2000-06-02 199,00 kr

** Over 50,000 downloads worldwide ** Finally. A book on marketing you can read in 15 minutes flat. In less than 1000 words we explain the major principles of successful marketing - the most important things you must understand to market your business successfully and find more customers. This is a book so short that everybody can make the time to read i

Releasedatum: 2012-06-18 9,00 kr

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Releasedatum: 2009-10-13 115,00 kr

Description This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others.  Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other pe...

Releasedatum: 2009-09-03 Genre:Näringsliv och privatekonomi 55,00 kr

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercia...

Releasedatum: 2014-09-30 109,00 kr

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Releasedatum: 2014-01-14 105,00 kr

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences...

Releasedatum: 2012-07-31 115,00 kr

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, g...

Releasedatum: 2018-09-18 119,00 kr

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A ...

Releasedatum: 2016-10-04 139,00 kr

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment , The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple...

Releasedatum: 2014-12-04 115,00 kr

In The Icarus Deception , Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we te...

Releasedatum: 2012-12-31 Genre:Näringsliv och privatekonomi 149,00 kr

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at five public software companies, this is a powerful book that helps optimize sales and business perform...

Releasedatum: 2021-05-05 49,00 kr

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based ap...

Releasedatum: 2018-11-07 85,00 kr

An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success.  Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early s...

Releasedatum: 2018-03-16 209,00 kr

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.  Thought LinkedIn was just for job seekers? Think again. LinkedIn is the most important destination for your sales and social media marketing efforts if your company is selling...

Releasedatum: 2011-09-02 Genre:Näringsliv och privatekonomi 69,00 kr

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence . Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. ...

Releasedatum: 2008-10-30 119,00 kr

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes...

Releasedatum: 2018-06-05 149,00 kr

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated.  Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has f...

Releasedatum: 2014-09-01 99,00 kr

Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important. There are plenty of books available that cover logo design basics, but Nathan Devine's 'Design a Logo – 7 Step Process' is something different. This book is ideal for anyone wanting to create a professional logo, from the amateur to the creative professional. You don't need any experience – just fol...

Releasedatum: 2011-12-12 29,00 kr

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created a...

Releasedatum: 2011-11-08 169,00 kr

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled succes...

Releasedatum: 2009-11-24 139,00 kr

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increas...

Releasedatum: 2020-04-07 109,00 kr

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (S...

Releasedatum: 1988-05-22 Genre:Näringsliv och privatekonomi 219,00 kr

<b>GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE, WITH THE “SILICON VALLEY SALES BIBLE”</b><br> <br> "Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." <br> <i>SHELLY DAVENPORT - VP Worldwide Sales at Replicon &amp; ex-VP Corporate Sales at Salesforce.com</i><br> <br> Discover the outbound sales process that, in just...

Releasedatum: 2011-07-01 Genre:Näringsliv och privatekonomi 105,00 kr

• Selected by Fortune Magazine as 1 of 8 "must read" sales books • Gold Medal Winner in Sales Book Awards • 20 Best Sales Books winner, Sales HQ Reviews: Jill’s book came to life with her real life experience and success. She had instant credibility with our field staff. Her messages of how to access and service decision-makers inside companies resonated with everyone in the room. The result is improved efficiency in assisting Minnesota’s business customers with their hiring, recruitme...

Releasedatum: 2012-06-21 Genre:Näringsliv och privatekonomi 65,00 kr

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.   Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks an...

Releasedatum: 2011-09-20 139,00 kr

A lively and practical guide to selling anything 'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of Superficial Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in t...

Releasedatum: 2018-09-20 45,00 kr

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

Releasedatum: 2011-10-03 39,00 kr

The book that Inc.  says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and mark...

Releasedatum: 2017-07-18 49,00 kr

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively an...

Releasedatum: 2013-10-01 229,00 kr

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into ...

Releasedatum: 2011-09-06 159,00 kr

Years ago Don Failla found himself spending hours explaining to new prospects the success principles behind network marketing and teaching them how they could become successful simply by teaching others the same. To teach these principles he used what he called “Napkin Presentations” that significantly decreased the amount of time it took to teach these basic principles, but it was still a long process. Perhaps even more importantly, is that it was not very duplicable; not all of his prospec...

Releasedatum: 2010-07-01 55,00 kr

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interru...

Releasedatum: 1999-07-14 159,00 kr

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair famil...

Releasedatum: 2020-04-07 109,00 kr

Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck,...

Releasedatum: 2019-05-15 179,00 kr