Betty Halbreich is a true original. Now in her eighties, she has spent nearly forty years at the luxury store Bergdorf Goodman, working with socialites, stars and ordinary women. She has led many to appreciate their real selves through clothes, frank advice and her unique brand of wisdom; she is trusted by the most discriminating persons - including Hollywood's top stylists - to tell them what looks best. But her own transformation from cosseted girl to fearless truth-teller is the greatest make...
Releasedatum: 2014-09-04 Genre:Zaken en persoonlijke financiën € 3,99
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and i...
Releasedatum: 2015-08-17 Genre:Zaken en persoonlijke financiën € 3,99
If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing la...
Releasedatum: 2011-06-01 Genre:Zaken en persoonlijke financiën € 3,99
From Ron Pernick and Clint Wilder, the authors of Clean Tech Revolution, comes the next definitive book on the Clean Tech industry. In Clean Tech Nation, they shine a light on the leaders at the forefront of the growing movement. USA Today called Pernick and Wilder’s groundbreaking first book, “one of the few instances in this genre that shows the green movement not in heartstring terms but as economically profitable.” Clean Tech Nation expands on their original idea to provide concrete an...
Releasedatum: 2012-09-04 Genre:Zaken en persoonlijke financiën € 19,99