Betty Halbreich is a true original. Now in her eighties, she has spent nearly forty years at the luxury store Bergdorf Goodman, working with socialites, stars and ordinary women. She has led many to appreciate their real selves through clothes, frank advice and her unique brand of wisdom; she is trusted by the most discriminating persons - including Hollywood's top stylists - to tell them what looks best. But her own transformation from cosseted girl to fearless truth-teller is the greatest make...
Erscheinungsdatum: 2014-09-04 Genre:Business und Finanzen 3,99 €
Sie wollen als Friseur überdurchschnittlich erfolgreich sein? Sich keine Sorgen mehr um Ihre Zukunft machen müssen? Dann sollten Sie einige grundlegende Sichtweisen für Geschäftserfolg im Friseurhandwerk kennenlernen! Erfolgreiche Friseure sehen die Welt um sich herum mit anderen Augen. Der Nutzen für den Kunden rückt in das Zentrum jeglichen Handelns. Schlaue Friseure wissen, wie sie trotz höherer Preise in kurzer Zeit viele rentable Kunden gewinnen und fest an sich binden. Lernen Sie, w...
Erscheinungsdatum: 2020-06-22 Genre:Business und Finanzen 20,99 €
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse your...
Erscheinungsdatum: 2012-08-20 Genre:Business und Finanzen 3,99 €
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze your...
Erscheinungsdatum: 2012-08-20 Genre:Business und Finanzen 3,99 €
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and i...
Erscheinungsdatum: 2015-08-17 Genre:Business und Finanzen 3,99 €